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“Why they matter: He’s only one track deep, but oh what an impact it’s made. Juice Armani racked up over 10 million streams last year with the mumble rap hit ‘Offended’, a debut single reminiscent of Young Thug. The track now has Boogie Wit Da Hoodie on a remix and has travelled internationally, setting Juice up as an artist who could make it big both here and abroad. We don’t know much else about the man yet, but we know that he’s very, very good. What to watch: Offended, of course.”