Select Page

Richysand is a brand new artist from Adelaide, pushing his stylised brand of hip hop via his existing online audience, built through comedy on YouTube.

Following in the footsteps of many, YouTube influencers who command large audiences are leveraging this to release music. We’ve already seen YouTube star Jake Paul sign a multi-million dollar deal with Atlantic Records. Could we see the same trend hitting Australia, right now? You may recognise Richy, from his previous video editing work with Purpose via Eight Limb Films.